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Font Men

Font Men is a fun video about one of the leading type foundries. Type design is extensively difficult and it’s always neat to see how others approach it and to get a sense of the challenges and things they consider in the process.

You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you’ve seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States.

Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.

Presented by AIGA to celebrate H+FJ’s 2013 AIGA Medal, with additional support from the National Endowment for the Arts

Directed & Produced by: Dress Code

Cinematography by: Andre Andreev

Edited by: Dan Covert

Music & Sound by: YouTooCanWoo

Animation/Design: Evan Anthony, John Custer, Joe Donaldson, Emil Bang Lyngbo, Josh Parker, Eddie Song

Principal Cast: Jonathan Hoefler, Tobias Frere-Jones

Shot on a Canon 7D

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