Memory Makers: Why Your Creative Work Matters

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Sitting in an airplane, putting thoughts down for a keynote I had at Elevation Church, I began to write about “Memory Makers.”

The term was inspired by my reading of the Old Testament. I started noticing these specific Jewish practices involving stones: they would gather stones and build memorials to mark moments, places, and experiences where God did something that glorified His name. This practice was driven by the need to remember—remember God’s reality, power, and faithfulness…all things we tend to forget.

Joshua 4:20-24: “And Joshua set up at Gilgal the twelve stones they had taken out of the Jordan. He said to the Israelites, “In the future when your descendants ask their parents, ‘What do these stones mean?’ tell them, ‘Israel crossed the Jordan on dry ground.’ For the Lord your God dried up the Jordan before you until you had crossed over. The Lord your God did to the Jordan what He had done to the Red Sea when He dried it up before us until we had crossed over. He did this so that all the peoples of the earth might know that the hand of the Lord is powerful, and so that you might always fear the Lord your God.”

In the future, you will need these stones.
These stones will teach your children.
These stones will remind you.
These stones will become your legacy.

Today, I want to let you know that you are a memory maker. As a creative, your role is to create as many meaningful memories around your brand as possible. For us church makers, those memories are of Jesus, and the brand is the local church we serve. While we are one body, making up the Capital C Church, we each have our own identity—meant to reach those called to us.

I’ll leave you with this thought as we continue to explore this topic:

How are you using your creative work to create lasting memories for others?

Till next time,

Kary