The Secret to Ideation

Today, I’m excited to share one of my secrets with you: a practice I’ve adopted that gives me a creative edge in ideation. I call it "Being Idea Ready."

The secret to avoiding idea fatigue or creative block lies in anticipating the task:

1️⃣ If you're part of an in-house creative team:

✨ Utilize a calendar

✨ Curate moodboards based on different disciplines (photography, marketing)

✨ Create moodboards focusing on elements of design (layout, typography)


2️⃣ If you're part of an agency or own your business:

✨ Explore industries you could work in

✨ Anticipate the needs of those industries

✨ Observe your usual clientele

If you're interested in delving deeper into this practice, I discuss it in detail in this video, starting at 06:23.


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