Confidence in Pitching: The Power of Proofing the Concept

Today, I'd like to share a practice that has helped me pitch confidently: "Proofing the Concept."

What does it mean? "Proofing the concept" refers to the process of testing or verifying the viability and functionality of a concept, idea, or project. It involves evaluating whether the concept works in practice, identifying any flaws or issues, and making necessary adjustments or improvements.

Here are some things I look for when I review an idea:

• Do we have the skills in-house, or do we need to hire?

• Is it within the budget? Do we have the budget to hire?

• Can we execute it within the timeline?

• Is the project scope manageable for the team within the timeline?

• What additional resources will it require?

Ways to proof a concept:

• Create detailed budget sheets.

• Create detailed timelines.

• Create a draft or low-fidelity concept.

• Develop a mock-up.

• Build a prototype.

• Leverage experience and/or data.

• Run the idea by other departments that may be impacted

Here’s an example. Just remember to come back and finish the email :)

It's crucial to remember that the time for testing is before the idea is pitched. Once you've pitched an idea, you've committed yourself to that concept.

Benefits of Mocking Up An Idea Before You Pitch:

For You:

Identify the gaps: Mocking up the concept allows you to identify any shortcomings or areas that require improvement, giving you the chance to refine your idea.

For the Client/Stakeholders:

Visualize the Idea: Presenting a mock-up or prototype helps clients and stakeholders visualize the idea more clearly, making it easier for them to understand and provide feedback.

Incorporating this practice into your pitching process will significantly boost your confidence and increase your chances of successful outcomes. Let me know how it goes.